Why It Matters: Know how AI builds answers to influence recommendations.
Sources of AI Knowledge
Training data (knowledge cutoff)
Real-time search (grounding)
Knowledge Cutoff
AI won’t know content after cutoff unless it searches live
Implication: your content must be discoverable in real-time sources
Real-Time Search
AI searches web for current info
Synthesizes answers from blogs, directories, forums
Opportunity: your content can be included
Key Takeaway AI answers come from accessible sources. Your content must be in those sources.
Action Steps
Know cutoffs
Publish fresh content
Target source types
Optimize clarity