What Changed Old SEO = ranking on Google. New SEO = being chosen by AI systems.

Traditional SEO (Old Way)

• Find keywords

• Optimize content

• Get backlinks

• Fix technical issues

AI SEO (New Way)

• AI gives answers directly, not links

• Citations inside AI-generated answers are the new currency

New Challenge No dashboard yet. Visibility must be actively measured.

How People Search Now Long, specific, conversational queries needing complete answers.

Core Difference

• Traditional = retrieve results

• AI = synthesize answers

Why It Matters

• Higher conversions

• First-mover advantage

• Future-proofing

How to Win

• Helpful content

• Clear answers

• Topic clusters

• Easy-to-parse formatting

• Track citations

Key Takeaway Visibility = being trusted by AI, not just ranking pages.