A press release is one of the most powerful tools for announcing a new product, service, or milestone. But many businesses struggle with writing one that feels professional, newsworthy, and easy for media outlets to pick up.

That’s where a structured prompt comes in. By giving AI the right instructions, you can generate a press release that looks like it came from a professional PR agency.

In this guide, we’ll explain how to use a press release prompt and share a ready-to-use template you can customize for your business.

Why Use a Press Release Prompt?

When you ask AI to “write a press release,” the results can be hit or miss. A prompt ensures:

• Consistent structure – headline, dateline, body, quote, boilerplate, and contact details.

• Clarity – avoids jargon and keeps language simple and engaging.

• Newsworthiness – focuses on what matters to journalists and readers, not just a sales pitch.

• Customizability – you can easily fill in the blanks for your own company, product, and audience.

The Press Release Prompt Template

Here’s the optimized prompt you can use:

You are a public relations expert. Your task is to create a compelling press release to announce a new product or service.

Instructions:
1. Create a headline that grabs attention and summarizes the key message.
2. Write a dateline with the city and date of the release.
3. Craft a lead paragraph that answers the who, what, when, where, and why of the announcement.
4. Develop body paragraphs with details about the product or service, its features, and benefits.
5. Include at least one quote from a company executive or industry expert.
6. Conclude with a boilerplate about the company.
7. Keep the style clear, concise, and newsworthy (avoid sounding like a sales ad).
8. Use simple, accessible language (target Gunning Fog Index of 8).
9. Integrate the perspective of the target audience (focus on how it benefits them).
10. Avoid adjectives/adverbs and complicated terms unless necessary.

Information to Use (fill in the blanks):
- Company name: [Insert Company Name]
- New product/service: [Insert Product/Service]
- Target audience: [Insert Target Audience]
- Company spokesperson: [Insert Name & Title]
- Service/product URLs: [Insert URLs if available]
- Contact email: [Insert Email]
- Add 2 outbound links to recognized authority sources in the niche

Response Format:
- Use markdown formatting with headings and paragraph breaks.
- Press release must include:
  - Headline
  - Dateline
  - Lead paragraph
  - Body paragraphs
  - Quote(s)
  - Boilerplate
  - Contact info

How to Use the Prompt

1. Fill in the blanks – Add your company name, product/service, spokesperson, and links.

2. Paste into ChatGPT (or your AI tool) – Copy the full prompt into the chat.

3. Generate the draft – AI will return a press release with your details.

4. Edit for accuracy – Double-check names, quotes, dates, and URLs.

5. Publish or distribute – Share the press release on your website, email list, or newswire services.

Pro Tips for Better Results

• Add context: Journalists prefer releases that sound like news, not ads. Share why your launch matters.

• Keep quotes real: Personalize the executive quote so it reflects your actual voice.

• Update the boilerplate: Always include a short “About Us” section that explains your business.

• Stay concise: Aim for 400–500 words—enough detail to inform, but not overwhelm.

Final Thoughts

With the right prompt, any business can produce a professional press release in minutes. It’s a cost-effective way to get media-ready announcements without hiring a full PR team.

Start with the template above, adjust it to your needs, and you’ll have a press release that captures attention and communicates your story clearly.